Sports Betting News: UK Operator Boosts its Growth Plans

Midnite has signed a deal with sports betting solutions provider ATR Markets which will increase the number of horse racing markets available to its customers.

The sportsbook will now offer a wider variety of betting options on horse and greyhound racing. It will also leverage ATR’s streaming services and risk management expertise.

Read on as we look at what the new partnership entails before recapping some of the other major stories from the sports betting industry.

Midnite’s new partnership with ATR allows the firm to kill three birds with one stone – improve their racing coverage, offer live streaming and leverage risk management services.

The firm markets itself as a ‘next generation’ bookmaker with a focus on appealing to younger customers and building a community of bettors who will remain with them long-term.

The move is the latest step along the road to Midnite achieving sustainable growth by partnering with respected names in the sports betting industry.

British bookmaker kwiff has agreed a deal with the World Darts Federation (WDF) to become an official sponsor of the 2023 WDF Lakeside World Championships.

Held at the Lakeside Country Club in Frimley Green, Surrey, the event features men’s and women’s tournaments at senior and junior level.

The new agreement follows hot on the heels of a new horse racing data agreement Kwiff recently signed with Racecourse Media Group (RMG).

Boylesports have condemned a proposed advertising ban which would create a watershed on gambling advertising between 5.30 am and 9.00 pm each day.

The firm says the move would make it ‘economically unviable for specialist racing channels to broadcast in Ireland’, thus impacting the future of the sport.

BoyleSports CEO Vlad Kaltenieks has urged parliament to change the ambiguous wording of the proposal to ensure that horse racing sponsorship is not affected.