Sports Betting News: Arena Racing Searching for New Data Partner

Arena Racing Company (ARC) has announced it is tendering for a new partner for its Premier Greyhound Racing (PGR) data rights. 
 
The process will result in ARC partnering with a company who will provide media groups and betting operators with greyhound content from PGR-operated tracks. 
 
Read on as we assess what this exciting development means for the sport, before looking at some of the other top stories from the sports betting sector. 

ARC and PGR currently own numerous top greyhound tracks including Romford, Hove and Nottingham, while ARC handle the media rights for several other venues.  
 
They are now bidding to improve their coverage by partnering with a company who will deliver ‘engaging data innovations’ for greyhound racing. 
 
ARC hopes the move will increase wagering activity on the sport on UK betting sites, helping it grab a more significant chunk of the annual betting turnover. 

Sports data and content provider Timeform has teamed up with PA Betting Services (PABS) in a deal which will strengthen their foothold in the racing industry. 
 
The collaboration will give Timeform access to PA Betting Services’ international network, thereby ‘unlocking a single integration that offers global horse racing and greyhound data’. 
 
Timeform’s long-standing reputation for excellence will improve PABS’ offering to its existing clients and open the door for it to forge exciting new partnerships with betting sites. 

London-based betting specialists FSB Technology have rolled out an exciting new Bet Builder product onto its sportsbook platform. 
 
Powered exclusively from FSB’s proprietary football pricing models, the technology generates a vast selection of pre-built Bet Builder bets within individual matches. 
 
The content will be integrated into around 100,000 matches annually on football betting sites, taking FSB’s coverage of the sport into another stratosphere.